When managing around ten websites and seeing positions shift after each Google update, the first reaction is to manually check the SERPs. You type in the query, scroll, and look for your URL. This works for three keywords. Beyond that, you waste considerable time and miss weak signals. Monitorank addresses this issue by automating position tracking, with a level of granularity that few French tools offer at this price point.
Detecting the Impact of a Google Core Update with Thermometer Keywords
Most articles on Monitorank describe classic keyword tracking. What deserves more attention is the advanced use that several French SEO consultants have adopted since the successive Core Updates: creating lists of so-called “thermometer” keywords.
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The principle is simple. You select a panel of stable queries, on which no recent optimization has been performed. If these keywords shift dramatically from one day to the next, it indicates that an algorithmic update is underway, not an effect of our own modifications.
Monitorank allows you to spot algorithmic volatility even before its official confirmation, thanks to its daily tracking and curve visualization. You compare the day-to-day variations on this dedicated list, and you get an actionable alert signal in just a few minutes. This type of analysis, documented at French SEO conferences like SEO Campus or SEO by Night, transforms the tool from a simple tracker into a true weather station for the SERPs.
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We were able to see the usefulness of this approach by consulting a Monitorank test on Consultant Web, which details the concrete implementation of this type of tracking and its results over several months.
Connecting Monitorank to Looker Studio to Cross-Reference Positioning and Revenue
Tracking your positions is good. Knowing how much those positions generate is better. One of the most concrete uses of Monitorank today involves its integration with Looker Studio (formerly Google Data Studio).
Several French SEO agencies connect Monitorank as a raw data source in unified dashboards. They cross-reference positioning data with figures from Google Analytics or Search Console, or even with revenue from a CRM.
What This Data Cross-Referencing Changes Daily
A keyword moving from position 8 to position 3 doesn’t tell you much on its own. However, when you see in the same dashboard that this movement coincides with an increase in conversions on the relevant page, you know exactly where to focus your efforts.
The Looker Studio dashboard powered by Monitorank eliminates the manual reports that many consultants still assemble each month by copying and pasting screenshots. The data export and API access from Monitorank make this automation accessible, even for modest structures.
Multi-Platform Tracking: Seeking Visibility Beyond Google Search
Natural referencing is often reduced to Google Search. In practice, the visibility of an e-commerce site or a local business also plays out on other platforms. Monitorank stands out here with position tracking across about ten different platforms:
- Google Search, Google Images, Google News, and Google Videos to cover all enriched result formats
- YouTube and the Play Store for video content and mobile applications
- Amazon, Leboncoin, TripAdvisor, and PagesJaunes for tracking local or marketplace visibility
For a restaurant wanting to monitor its position on TripAdvisor as much as on Google, or a marketplace seller needing to track its product listings on Amazon, this multi-platform tracking avoids the need to multiply tools. Everything is centralized in a single interface.
Geolocation and Local Results
The geolocation service integrated into Monitorank allows simulating searches from a specific city or area. Feedback on this point varies according to the desired level of localization, but for standard local SEO (city, department), the accuracy is sufficient to detect discrepancies between regions.
Alerts and PDF Reports: Managing Without Being Constantly Connected
In the field, you don’t spend your day in a tracking tool. You need to be notified when something really changes. Monitorank’s configurable alerts send a notification when a keyword exceeds a defined threshold (entering or leaving the top 10, losing more than X positions).
This alert system works particularly well when combined with thematic segmentation. You group keywords by semantic universe, by client, or by product category, and set distinct alerts for each group.
- Alert on position loss for high search volume keywords
- Alert on progress for queries in active optimization
- Automated PDF report sent weekly or monthly to agency clients
The PDF reports have been recently improved, with a redesign of the position curve display intended for agencies that share these documents with their clients. A clear report reduces the time spent in client meetings and allows focusing on analysis rather than formatting.
Monitorank’s Value for Money Compared to Premium SEO Tools
Semrush, Ahrefs, or SE Ranking are often mentioned when discussing position tracking tools. These solutions offer broad functionalities (technical audit, backlink analysis, keyword research), but their pricing reflects this comprehensive coverage.
Monitorank takes a different approach: a tool specialized in position tracking, with a significantly lower cost. For an independent consultant or a small agency that already has tools for technical audits or link building, paying for an all-in-one premium subscription means financing unused functions.
The pricing positioning of Monitorank, developed by Fabien Barry, makes it a pragmatic choice when the primary need remains the daily tracking of keywords on Google and other platforms, without unnecessary extras.
The tool will not replace a complete suite for an SEO team that needs link analysis or technical crawling. It complements these suites by providing more precise and frequent position tracking, at a budget that allows for other investments.